FUJIFILM‘s product lineup includes digital cameras, lenses, and more. These are high-tech goods, and their various technical specifications need to be explained to customers. In order to provide visitors to FUJIFILM‘s stand at the photokina trade fair, which took place between September 26 and 29 in Cologne, Germany, with the best possible experience, QR codes were deployed so that they could learn more about new products. By using Scan, in-store customers are able to view exactly the same product information that FUJIFILM provides via the loadbee platform for product profiles that are picked up by the shops of its online retailer partners.
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